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Saturday, October 15, 2011

Wall Street Journal Europe gets caught out


Wall Street Journal reports about its own scandal:

"The Wall Street Journal Europe has a circulation of about 73,250."

Which isn't a lie but lying by omission. The Journal thinks there's nothing more to report on European circulation.

Guardian:

"But the Audit Bureau of Circulation ruled that the scheme was legitimate and by 2010, it was responsible for 41% of the European edition's daily sales – 31,000 copies out of a total of 75,000."

31.000 copies bought by so-called "sponsors" for 5 cent and distributed to students.

(submitted by Stephan Ewald)

More chipping away the reputation of formerly venerable institution.

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