Asit K. Biswas and Ahmet C. Bozer —What Water’s Worth

The water sector will have to react to developments in the energy and other sectors, over which, despite close ties, it has very limited control. Coordinating the various sectors’ policies effectively will be difficult, to say the least.

It may sound daunting, but the reality is that these challenges are surmountable – if, that is, our leaders commit to tackling them. We already have the needed technology, know-how, experience, and even financing. With strong political will, sustained pressure from an informed public, and a “can do” attitude from water professionals and institutions pursuing intersectoral cooperation, the world’s water-management problems can be addressed effectively.

But we must act now. Time – and water – is running out.

Project Syndicate
What Water’s Worth
Asit K. Biswas, Distinguished Visiting Professor at the Lee Kuan Yew School of Public Policy in Singapore co-founder of the Third World Center for Water Management and a founder of the International Water Resources Association and World Water Council, and Ahmet C. Bozer, Executive Vice-President of the Coca-Cola Company and President of Coca-Cola International