Alibaba turned Singles' Day, a Nov. 11 Chinese response to Valentine's Day, into an online shopping festival in 2009.
It copyrighted the "Double 11" term three years later after recognizing its commercial potential.Reuters
Alibaba reports record $9 billion Singles' Day sales
Adam Jourdan, Hangzhou China
See also
Business Insider
This Is What It Looks Like When A Company Sells $9.3 Billion In Merchandise In A Single Day
Hayley Peterson
| Alibaba Sales Hit $2 Billion In A Single Hour (BABA) AFP |
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