Max Blumenthal — Inside the Shadowy PR Firm That’s Lobbying for Regime Change in Syria

Among The Syria Campaign’s most prominent vehicles for promoting military intervention is a self-proclaimed "unarmed and impartial" civil defense group known as the White Helmets. Footage of the White Helmets saving civilians trapped in the rubble of buildings bombed by the Syrian government and its Russian ally has become ubiquitous in coverage of the crisis. Having claimed to have saved tens of thousands of lives, the group has become a leading resource for journalists and human rights groups seeking information inside the war theater, from casualty figures to details on the kind of bombs that are falling. 

But like The Syria Campaign, the White Helmets are anything but impartial. Indeed, the group was founded in collaboration with the United States Agency for International Development (USAID)’s Office of Transitional Initiatives, an explicitly political wing of the agency that has funded efforts at political subversion in Cuba and Venezuela. USAID is the White Helmets’ principal funder, committing at least $23 million to the group since 2013. This money was part of $339.6 million budgeted by USAID for “supporting activities that pursue a peaceful transition to a democratic and stable Syria" -- or establishing a parallel governing structure that could fill the power vacuum once Bashar Al-Assad was removed.…

Despite The Syria Campaign’s influence on the international media stage, details on the outfit’s inner workings are difficult to come by. The Syria Campaign is registered in England as a private company called the Voices Project at an address shared by 91 other companies. Aside from Asfari, most of The Syria Campaign’s donors are anonymous. 

Looming over this opaque operation are questions about its connections to Avaaz, a global public relations outfit that played an instrumental role in generating support for a no-fly zone in Libya, and The Syria Campaign’s founding by Purpose, another PR firm spun out of Avaaz. James Sadri bristled when I asked about the issue, dismissing it as a “crank conspiracy” ginned up by Russian state media and hardcore Assadist elements.
However, a careful look at the origins and operation of The Syria Campaign raises doubts about the outfit’s image as an authentic voice for Syrian civilians, and should invite serious questions about the agenda of its partner organizations as well.

This is a professional operation organized by PR firms that are not doing this for free. Who is paying the bills?

As always, follow the money.

Though The Syria Campaign claims to “refuse funding from any party to the conflict in Syria,” it was founded and is sustained with generous financial assistance from one of the most influential exile figures of the opposition, Ayman Asfari, the U.K.-based CEO of the British oil and gas supply company Petrofac Limited. Asfari is worth $1.2 billion and owns about one-fifth of the shares of his company, which boasts 18,000 employees and close to $7 billion in annual revenues.

Through his Asfari Foundation, he has contributed hundreds of thousands of dollars to The Syria Campaign and has secured a seat for his wife, Sawsan, on its board of directors. He has also been a top financial and political supporter of the Syrian National Coalition, the largest government-in-exile group set up after the Syrian revolt began. The group is dead-set on removing Assad and replacing him with one of its own.…

For Asfari, a “credible” post-war transition would require much more than refugee repatriation and the integration of opposition forces into the army: “Will you get the Syrian diaspora, including people like myself, to go back and invest in the country?” he asked on Hardtalk. “…If we do not achieve any of these objectives, what’s the point of having a free Syria?”

The Independent has described Asfari as one among of a pantheon of "super rich" exiles poised to rebuild a post-Assad Syria — and to reap handsome contracts in the process. To reach his goal of returning to Syria in triumph after the downfall of Assad’s government, Asfari not only provided the seed money for The Syria Campaign, he has helped sustain the group with hefty donations.

Russian oligarch Michael Khordokovsky is doing the same with respect to Russia. Both want the establishment of cowboy capitalism where they can extract unlimited rent because "freedom."

And it turns out the "Omran" was indeed a plant broadcast by a sophisticated PR (read propaganda) operation.

One recent incident highlighted The Syria Campaign’s skillful handling of press relationships from Aleppo to media markets across the West. It was August 17, and a Syrian or Russian warplane had just hit an apartment building in rebel-held eastern Aleppo. Sophie McNeill, a Middle East correspondent for the Australian Broadcasting Corporation, received a photo from the Syrian American Medical Society, which maintains a WhatsApp group networking doctors inside rebel territory with international media.
The photo showed a five-year-old boy, Omran Daqneesh, who had been extracted from the building by members of the White Helmets and hoisted into an ambulance, where he was filmed by members of the Aleppo Media Center. The chilling image depicts a dazed little boy, seated upright and staring at nothing, his pudgy cheeks caked in ash and blood. 

“Video then emerged of Omran as he sat blinking in the back of that ambulance,” McNeill wrote without explaining who provided her with the video. She immediately posted the footage on Twitter.

“Watch this video from Aleppo tonight. And watch it again. And remind yourself that with #Syria #wecantsaywedidntknow,” McNeill declared. Her post was retweeted over 17,000 times and the hashtag she originated, which implied international inaction against the Syrian government made such horrors possible, became a viral sensation as well. (McNeill did not respond to questions sent to her publicly listed email.)…

Hours later, the image of Omran appeared on the front page of dozens of international newspapers, from the New York Times to the Wall Street Journal to the Times of London.

This is a longish and detailed article. These are just some highlights to give whiff of the propaganda effort that is being mount just about Syria.

Take away. Be very skeptical of what you read in the mainstream press and see on the news, as well as in social media. The propaganda machine is in high gear.

AlterNet

Inside the Shadowy PR Firm That’s Lobbying for Regime Change in Syria
Max Blumenthal, senior editor of the Grayzone Project at AlterNet

See also

Zero Hedge
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