China Central Television (CCTV), the country’s largest TV network, will launch a new global media platform New Year’s Day to tell the world more about the country, the network announced....
CCTV already has English, Arabic, French, Spanish and Russian-language channels and offices in Washington and Nairobi, the Independent notes. Following an announcement in 2009 that the country would spend $6.5 billion to help spread its message overseas, CCTV and the Xinhua News Agency have expanded, hiring journalists around the globe and leasing a giant display in Times Square to highlight its broadcast. (For comparison, the UK government is giving $289 million to the BBC World Service to expand over the next five years, Asia Times points out.)...Sputnik International
China Launches New Global Media Platform
No comments:
Post a Comment