HBR — What Trump Understands About Using Social Media to Drive Attention

Is Twitter disruptive technology in politics and are those that fail to embrace innovation doomed to go the way of the dodo?

Harvard Business Review
What Trump Understands About Using Social Media to Drive Attention
Barbara Bickart, associate professor of marketing at Boston University’s Questrom School of Business; Susan Fournier, Questrom Professor of Management and Senior Associate Dean at Boston University, and Martin Nisenholtz,professor of the practice of digital communications at Boston University’s College of Communications, previously CEO of New York Times Digital