Moon of Alabama — Senate Reports On 'Russian Influence Campaign' Fail To Discuss Its Only Known Motive

Both reports look at the usage data and the content themes the IRA run pages provided. Both claim that the intent of the IRA was to influence the election and to sow discord within the U.S. population. But there is no, none, nada, zero evidence in the data that the IRA had such an intent. Nor is their any testimony or statement on it.

In contrast the Muller investigation, which looked into the case, found evidence that the IRA had a commercial intent. Unfortunately this is mentioned neither in the two reports, nor in the current news about them. The only really known motive the IRA had when it created those accounts and filled them with content is simply ignored.

We showed in The "Russian Ads" On Facebook Are Just Another Click-Bait Scheme that the IRA people simply created pages on Facebook and elsewhere to attract as many 'eyeballs' as possible. This so called 'click bait' was used to lead people to webpages on which the IRA sold advertisement space.

This was confirmed when the Muller investigation indicted the IRA as described in Mueller Indictment - The "Russian Influence" Is A Commercial Marketing Scheme. Point 95 of the indictment says in relation to wire fraud accusations:

Defendants and their co-conspirators also used the accounts to receive money from real U.S. persons in exchange for posting promotions and advertisements on the ORGANIZATION-controlled social media pages. Defendants and their co-conspirators typically charged certain U.S. merchants and U.S. social media sites between 25 and 50 U.S. dollars per post for promotional content on their popular false U.S. persona accounts, including Being Patriotic, Defend the 2nd, and Blacktivist.

The IRA wanted to make money.

It therefore naturally concentrated on content themes that took the least effort to create while attracting a maximum numbers of 'eyeballs' which could then be sold to advertisers. That is why some of its pages were about cute puppies. Cute puppies always sell. Using the news value of the election the IRA created pages that were pro-Trump and pages that were anti-Trump. Themes that did not attract enough eye-balls were discarded, those which did well were further promoted. This maximized the numbers of potential eyeballs and thus its advertisement income....

Moon of Alabama
Senate Reports On 'Russian Influence Campaign' Fail To Discuss Its Only Known Motive