Why Microsoft wants TikTok — Tom Warren

Mixer streaming service. Microsoft has been favoring its enterprise software and services, and even Cortana has transitioned to be productivity-focused. How does a service that caters to dancing teenagers fit with Microsoft’s buttoned-up business demographic?

If you dig a little deeper into Microsoft’s future ambitions, though, a move to acquire TikTok’s operations in the US, Canada, Australia, and New Zealand could benefit many of Microsoft’s existing businesses while also setting the company up as a real competitor to YouTube and Facebook....

The Verge
Why Microsoft wants TikTok

Tom Warren

See also

Fast Company
Trump to Microsoft: You can buy TikTok, but you have to give the U.S. government a cut
Lydia Dishman