China’s appetite for meat fades as vegan revolution takes hold

 Concerns over carbon emissions and food crises are fuelling a move away from meat consumption as a symbol of wealth

Over the last couple of years, after many years of rising meat consumption by China’s expanding middle classes for whom eating pork every day was a luxurious sign of new financial comforts, the green shoots of a vegan meat revolution have begun to sprout. Although China still consumes 28% of the world’s meat, including half of all pork, and boasts a meat market valued at $86bn (£62bn), plant-based meat substitutes are slowing carving out a place for themselves among a new generation of consumers increasingly alarmed by food crises such as coronavirus and African swine fever.

The Guardian 

China’s appetite for meat fades as vegan revolution takes hold