After little more than a year on the roads, the first mass-market electric vehicles have attracted tremendous scrutiny. On a monthly basis, commentators and automotive journalists proclaim their success or failure, based on sales fluctuations. At first glance, the equation seems simple: automobile companies build cars, and if they’re popular enough, they’ll sell.
But the EV market is arguably more complex than the traditional vehicle market. Sales result not only from automaker marketing but from a groundswell of support. Amounting to somewhat of a global movement, the EV market consists of an array of stakeholders—automakers, technology companies, governmental agencies, nonprofits, manufacturers, fleet owners, and consumers—all bringing unique motivations and perspectives on vehicle electrification. But they coalesce in one place—the city.
The challenges of transitioning to vehicle electrification are real. The internal combustion engine has been the established automotive technology for over a century. Switching out this familiar technology with the electric powert rain will not happen overnight. And it may not happen with any real scale without a concerted effort to support the industry. So stakeholders across the EV value chain are coming together in cities around the world, creating test beds and strongholds for the market. By fostering coordination among these entities, cities can create a localized movement and an adoptable model for others to follow. Replicating those efforts helps boost the electric vehicle industry’s chances for success.
Read it at Climate Progress
by Ben Holland, via the Rocky Mountain Institute