That's because there's no such thing as the free market. There never was. Everything is policy driven and that means governments, authorities and large enterprises decide what happens. Before that, armies and conquerors.
Where do people think they live anyway? On the moon?
We all live in nations and that means there are laws, rules and policies. It's the governments, authorities, rulers, etc, that make the rules and they're usually the rules of those who "rule," which, increasingly, has come to mean large corporations or the very wealthy and powerful.
So please, this phrase--the FREE MARKET--let's ban it from our lexicon for good. Or, at the very least, put it in children's fairy tale books.