McKinsey — China’s Gen Z are coming of age: Here’s what marketers need to know

Interesting and about what one would expect from a digital-native generation. Looking good for the new program of "double circulation," that is, exports along with developing the consumer market domestically. That will mean breaking the traditional saving habit and Gen Z seem to be into credit.

A modern consumer economy depends on three things — 1) low-cost plentiful desirable goods through technology and innovation, 2) demand stimulation through marketing and advertising, and 3) easy credit. The Chinese seem to be catching on to that formula and Gen Z is buying in.

McKinsey
China’s Gen Z are coming of age: Here’s what marketers need to know

Jia Zhou is an Associate Partner in the Beijing office; Felix Poh is a Partner in McKinsey & Company's Shanghai office, where Cherie Zhang is a Knowledge Expert; Daniel Zipser is a Senior Partner in the Shenzhen office.