Lusting for a Lamborghini or Bentley? Not if you grew up listening to the Backstreet Boys and winning trophies for, umm, everything. A new survey finds that most Gen Y consumers (a k a “Millennials”) have a high affinity for green, eco-friendly vehicles versus any other type of car.
Researchers at Deloitte found 59% of Gen Y respondents preferred alternative power. Hybrid gasoline-electric vehicles won over 57% of respondents, and pure battery electric vehicles got 2% of the vote; by contrast, vehicles with a traditional gas-only power train were preferred by only 37%.
Contrary to stereotypes, this young generation seems to know a good value when it sees one: Fuel efficiency is the biggest appeal. In fact, close to half (49%) of Gen Y customers are willing to pay an extra $300 for each mile per gallon of improvement they can get out of a hybrid, according to Deloitte.
Read the rest at CBS MOneyWatch
by Farnoosh Torabi
More generational change in the works. Get out of the ways, pops.
BTW, desktops are now called "grampa boxes," I'm told.
Disclosure: I am working on a laptop, a MacBook specifically (with an additional large screen) and haven't had a desktop in years. But an iPad? I couldn't wait until Apple came out with a Mac with a bigger screen than the old nine inch built-in. I should go back now?