The problem here is that the managerialist mindset and social media don't mix, for two inter-related reasons. One is that social media are egalitarian whereas managerialism is hierarchic; there's not much deference on Twitter, and it might be no accident that, AFAIK, very few chief executives are on it. The other is that you can't control social media; nobody can predict what'll go viral, and all bloggers and tweeters know they can't tell what posts will be widely circulated and what won't.Stumbling and Mumbling
Limits Of Managerialism
Chris Dillow | Investors Chronicle (UK)
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