Tuesday, May 20, 2014

Jon Perr — Least Surprising Study Ever Finds Conservatives Prefer "Feminine" Women Candidates


"Better hot than not." Kim Kardashian for president.


Sort of old news after Sarah Palin's run for VP, but now there's a study showing it.
Last week, a new study published in Social Psychology and Personality Science offered some very timely--if very predictable--findings about women candidates in politics. Even as Republicans were launching vicious attacks about Hillary Clinton's age and health while rushing to the defense of Oregon GOP Senate hopeful and accused stalker Monica Wehby, Dartmouth College professor Eric Hehman and his colleagues discovered that looks matter in politics. Especially, that is, the looks of women candidates to conservative voters.

Of course, that conclusion should have surprised no one. After all, the conservatives' best and brightest have boasted that the "hot or not" factor matters most to them.
PERRspectives
Least Surprising Study Ever Finds Conservatives Prefer "Feminine" Women Candidates
Jon Perr

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