Michael Carney — If you’re over 20, you don’t get social. (But this kid can teach you)

Ask any founder or VC about the most important demographic for social products and you’ll invariably hear, “teens and young adults.” Not only are these users the most engaged, but they’re also the most difficult to reach and fickle once you do.
The challenge is that getting into the psyche of today’s digital natives can be an incredibly difficult task for anyone, be they an investor or an entrepreneur, born in an era before ubiquitous home internet, let alone mobile broadband. Research and analytics firms can paint a high-level picture of usage patterns, but understanding the thinking and motivations behind these usage decisions tends to be little more than guesswork.
Over at Backchannel, a Medium-owned technology publication, 19-year-old UT Austin student Andrew Watts provides one of the most comprehensive and thoughtful views into the mind of sub-millennial social media users I’ve ever seen. For anyone interested in the topic, the entire post deserves a thoughtful read.

What the digital natives are up to in social media.

PandoDaily
If you’re over 20, you don’t get social. (But this kid can teach you)

Michael Carney