But the uncertainty of the future is no excuse for less rigor or clarity. A consistent, quantitative perspective on uncertainty not only builds the best foundation for making good management decisions but also provides a platform for developing a shared understanding of trade-offs, bridging disagreement and establishing accountability.…Uncertainty cannot be pretended away.
Harvard Business Review
You Can’t Make Good Predictions Without Embracing Uncertainty
Peter Hopper, partner and managing director of the Hong Kong office of the Strategic Decisions Group, and Carl Spetzler, chairman and CEO of SDG and coauthor