One of Mr. Lasn's favorite words is "meme," as in: "Adbusters floated the meme of occupying the iconic heart of global capitalism." The biologist Richard Dawkins coined the term: a meme is a unit of cultural information spread among people like a gene. Spreading radically subversive memes is Mr. Lasn's avowed mission.
He has written a new Adbusters book, "Meme Wars: The Creative Destruction of Neoclassical Economics" (Seven Stories Press). It is a lavishly illustrated collection, with photographs, drawings and essays that exhort university students to become "meme warriors" and revolutionize the field of economics. Like the magazine, the book elaborates on an old theme: his belief that core economic values must shift from profit-making and expansion of the gross domestic product toward improvement of human health and protection of the planet.
Accomplishing that requires overturning economic orthodoxy and capitalism as we know it, he says. "We have to do this," he says. "With climate change, and the exhaustion of the planet's resources. I believe the alternative is apocalypse."The New York Times | Business Day
Adbusters' War Against Too Much of Everything
(h/t Kevin Fathi via email)