Well, I think we can draw many very good lessons from the early period of the Industrial Revolution. It was, of course, earlier in England, but let's take here in the United States. The Industrial Revolution took off right around here, eastern Massachusetts, mid 19th century. This was a period when independent farmers were being driven into the industrial system--men and women, incidentally, women from the farms, so-called factory girls--and they bitterly resented it. It was a period of a very free press, the most in the history of the country. There was a wide variety of journals, ethnic, labor, or others. And when you read them, they're pretty fascinating.
The people driven into the industrial system regarded it as an attack on their personal dignity, on their rights as human beings. They were free human beings who were being forced into what they called wage slavery, which they regarded as not very different from chattel slavery. In fact, this was such a popular view that it was actually a slogan of the Republican Party, that the only difference between working for a wage and being a slave is that working for a wage is supposedly temporary--pretty soon you'll be free. Other than that, they're not different.
And they bitterly resented the fact that the industrial system was even taking away their rich cultural life. And the cultural life was rich. You know, there are by now studies of the British working class and the American working class, and they were part of high culture of the day. Actually, I remembered this as late as the 1930s with my own family, you know, sort of unemployed working-class, and they said, this is being taken away from us, we're being forced to be something like slaves. They argued that if you're, say, a journeyman, a craftsman, and you sell your product, you're selling what you produced. If you're a wage earner, you're selling yourself, which is deeply offensive. They condemned what they called the new spirit of the age: gain wealth, forgetting all but self. Sounds familiar.
And it was extremely radical. It was combined with the most radical democratic movement in American history, the early populist movement--radical farmers. It began in Texas, spread into the Midwest--enormous movement of farmers who wanted to free themselves from the domination by the Northeastern bankers and capitalists, guys that ran the markets, you know, sort of forced them to sell what they produced on credit and squeeze them with credit and so on. They went on to develop their own banks, their own cooperatives. They started to link up with the Knights of Labor--major labor movement which held that, as they put it, those who work in the mills ought to own them, that it should be a free, democratic society.
These were very powerful movements. By the 1890s, you know, workers were taking over towns and running them in Western Pennsylvania. Homestead was a famous case. Well, they were crushed by force. It took some time. Sort of the final blow was Woodrow Wilson's red scare right after the First World War, which virtually crushed the labor movement.
At the same time, in the early 19th century, the business world recognized, both in England and the United States, that sufficient freedom had been won so that they could no longer control people just by violence. They had to turn to new means of control. The obvious ones were control of opinions and attitudes. That's the origins of the massive public relations industry, which is explicitly dedicated to controlling minds and attitudes.AlterNet
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