Jennifer Mueller — Chinese and American Consumers Have Different Ideas About What Makes a Product Creative

Marketing and consumer preferences. One size does not fit all. Just as there are different body sizes, there are also different mindsets.

Harvard Business Review
Chinese and American Consumers Have Different Ideas About What Makes a Product Creative
Jennifer Mueller | Associate Professor at the University of San Diego

MMR announces introductory video series

MMR leaps ahead of MMT on the marketing front and web presence with a professionally designed site and now video up in record time.

No documentation of sources or original professional publications though. MMT way out ahead on that front, as is to be expected given the developmental time frame.

MMR gets good marks on professional presentation, meeting production value standard, and speed of ramp up, but needs to introduce greater professionalism wrt content.

MMT is way out front on content, and it has much wider and deeper web presence just beginning to be concerned with professional production. There is quite a bit of MMT video available, too, but much of it is not up to standard wrt production value.

Read it at Modern Monetary Realism
Understanding The Modern Monetary System – Video Series For Beginners

by Cullen Roche

JKH on marketing MMT

JKH commented on a recent post of Pavlina Tcherneva at New Economic Perpsectives. Lots of good comments there from John Carney, Pavlina, JKH, and may regulars here, too.
(h/t Senexx via Twitter)

Pavlina,

Further to our previous discussion, let me present a shocking recommendation for how to market MMT:

Define Modern Monetarism as that school of economics and economists whose primary public policy objective is full employment and price stability, using MMT as the analytical engine behind policy development.

Redefine MMT as the descriptive, analytical component of MMT as we identity it now.

That positions Modern Monetarism as a very strongly policy oriented economics movement, and MMT as the unique analytical approach it uses.

So the primary marketing presence of Modern Monetarism and Modern Monetarists would be their goal of achieving a set of specific public policy objectives that include JG at the top of the list (I presume).

Within that policy set, you could work out what I’ve referred to as the optionality range covering that policy set (e.g. zero rates), but making it clear that achieving JG is the leading policy thrust of modern monetarism (or not, depending on how you choose to define your policy set objective).

In thinking about this, I’ve reflected on the comparison of the MMT situation with the relatively new “Market Monetarists”. The irony here is that the Market Monetarists have a stronger marketing strategy than MMT, at least in my view, but a much weaker analytical engine behind it, again in my view. The reason I say that is that their policy objective is rather clear and “out there” – NGDP targeting. My impression that their analytical engine is much weaker, while personal,  is probably something that MMTers would be quite sympathetic to. It has to do with the nature of the monetary policy actions they envisage as accomplishing their objective, should such an objective ever be adopted as policy. Enough said about that. But the curious thing about their situation is that the policy thrust of NGDP targeting gets the buzz from a marketing perspective, and the underlying analytical engine doesn’t get all that much attention, relatively speaking. The effectiveness of that engine is just assumed away. It’s like drive for show, putt for dough in golf – the drive there is NGDP targeting, but personally I don’t think they’ll ever get the ball in the hole. This is something Modern Monetarism may want to think about – driving for show with even more emphasis on the policy side than exists now. As far as getting the ball in the hole goes, I’m probably more convinced at the outset that the Market Monetarists, once on the green, would end up putting the ball right off the green and into the bunker. I’m not sure about the comparable case of the Modern Monetarists, except that I think they’re definitely much better at reading greens, which is a good start.

(Bonus corollary to the recommendation – Cullen Roche gets to advertize unambiguously that he still loves MMT)

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