Saturday, October 15, 2011

Wall Street Journal Europe gets caught out

Wall Street Journal reports about its own scandal:

"The Wall Street Journal Europe has a circulation of about 73,250."

Which isn't a lie but lying by omission. The Journal thinks there's nothing more to report on European circulation.


"But the Audit Bureau of Circulation ruled that the scheme was legitimate and by 2010, it was responsible for 41% of the European edition's daily sales – 31,000 copies out of a total of 75,000."

31.000 copies bought by so-called "sponsors" for 5 cent and distributed to students.

(submitted by Stephan Ewald)

More chipping away the reputation of formerly venerable institution.

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