Once upon a time — Diane Coyle

Diane Coyle reviews Robert Shiller's new book, Narrative Economics: How Stories Go Viral and Drive Major Economic Events, on the power of narrative, i.e., story. The most ancient from of knowledge transmission in social reproduction was myth. Mythos means "story" in Greek. Ancient cultures were characterized by teaching stories.

This so-called primitive technology (concepts and numbers) still works to influence. Why? Because it is holistic, engaging the spectrum of human response. MMT presentation makes liberal use of narrative technique, e.g., "ten dogs and nine bones." Anyone can get that.

As the preface notes, the idea isn’t new; the 1894 Palgrave’s Dictionary of Political Economy mentions narrative economics. Robert Merton’s well-known concept of self-fulfilling (or self-averting) prophecies covers much of the territory of narrative dynamics. But perhaps today’s economy is more vulnerable than ever to contagion. An early chart in the book illustrates the surge in the proportion of articles across several socal science and humanities disciplines that contain the word ‘narrative’. Economics and finance are well behind history (of course) but also anthropology, sociology and political science.

Anyway, the book is about how narrative contagion affects economic events. It has in mind epidemic models, as well as – well, narratives. Each chapter focuses on a number of examples. The first section starts with Bitcoin as an example of how narrative affected behaviour and outcomes, then introduces some of the concepts concerning how narratives ‘go viral’ and the psychology of contagion. Part 2 is a brief section setting out ‘seven propositions of narrative economics’ (including ‘truth is not enough to stop false narratives’. Quite.) Part 3 describes recurring economic narratives such as financial boom and bust, or automation and jobs. The final part of the book sets out questions for research....

The Enlightened Economist
Once upon a time
Diane Coyle | freelance economist and a former advisor to the UK Treasury. She is a member of the UK Competition Commission and is acting Chairman of the BBC Trust, the governing body of the British Broadcasting Corporation