Beryl Chang and Fabrizio Ghisellini — Behavioural economics: What we know and how it could be mainstreamed

Behavioural economics has identified phenomena that standard models could not explain. But its critics warn that it is becoming little more than a ‘pile of quirks’. This column argues that the future development of behavioural economics should focus on a streamlining process that will clarify core issues, fill conceptual gaps, and create tractable models. Behavioural models will only become a coherent alternative to homo economicus if this process occurs.

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Behavioural economics: What we know and how it could be mainstreamed
Beryl Chang and Fabrizio Ghisellini