Showing posts with label marginal cost. Show all posts
Showing posts with label marginal cost. Show all posts

Sunday, July 13, 2014

Lord Keynes — Keynes on Marginal Cost and Price

Keynes notes that the whole concept of marginal cost as the main cause of price determination is grossly exaggerated:
“Indeed, it is rare for anyone but an economist to suppose that price is predominantly governed by marginal cost. Most business men are surprised by the suggestion that it is a close calculation of short-period marginal cost or of marginal revenue which should dominate their price policies. They maintain that such a policy would rapidly land in bankruptcy anyone who practised it.
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Keynes on Marginal Cost and Price
Lord Keynes