Michael Schaeffer Omer-Man — The Israeli army’s war on consciousness

“In the past few months we at the IDF Spokesperson’s Office have come to the understanding that we are actually conducting media operations,” IDF Spokesperson Brig.-Gen. Ronen Manelis told a room full of Israeli journalists earlier this week. “The IDF’s digital platforms are operational tools in the operational arm of the IDF.”
In the chief spokesperson’s words, the military is engaged of “a war over consciousness” — changing what and how people think of Israel, its army — and if you’re an Arab, what you think of your own leaders, government, and society.

“We actually define different goals for each audience, different platforms, and most fundamentally, different messages,” added Manelis, whose background is as an intelligence officer. “We come up with an operational strategy. We conduct media intelligence about who we are trying to reach with what message.”...

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The Israeli army’s war on consciousness

Michael Schaeffer Omer-Man