Sunday, July 22, 2018

Jeremy Heimans - Right-wing politics has a new secret weapon. Can the Left harness it?

Jeremy Heimans explains why Donald trump won. He understood how to mobilise his fan base through social media.  The NRA use the same methods.

Hmm, I think Jimmy Dore is doing a good job too.  Very emotive.

The big think

The election of Donald J. Trump surprised many, most of all the Democrats. Jeremy Heimans, a political activist and the Founder of the online media company Purpose, explains it simply: Donald Trump won the internet, and thus won the presidency.


Tom Hickey said...

Significant but simplistic.

There is seldom a single causal factor in complex adaptive systems.

The Democrats needed to do a root cause analysis but as far as I see they did not and don't know the constellation of factors involved in their loss.

Same farfetched idea that the Russian influenced the outcome of the election through social media and news outlets like RT and Sputnik.

Not to say that social media and the net are unimportant. They re very important for energizing the base and the Trump campaign understood that better than others.

Kaivey said...

I think you're right, Tom. how could social media pick up more voters? It can get your base active, who may spread the word, but the old fashioned way is the way to reach the majority of people.